Where to Sell Online Courses: The Best Platforms for Course Creators

In the digital age, online learning has become more popular than ever. If you’re an expert in your field and want to share your knowledge, creating and selling online courses is a fantastic way to reach a global audience while earning an income.

But where to sell online courses? In this article, we’ll explore the best platforms for selling digital courses and explain how the process works. Whether you’re an experienced course creator or just getting started, this guide will provide valuable insights to help you make an informed decision.

Where to Sell Online Courses: Choosing the Right Platform

Selecting the right platform to sell your online courses is crucial. Each platform has its unique features, pricing, and audience, so it’s essential to choose one that aligns with your goals and target audience.

Here are some of the best online course platforms to consider:


Udemy is one of the largest and most popular online learning marketplaces, with millions of users. It’s an excellent choice for instructors looking to reach a broad audience. Udemy handles hosting, marketing, and payment processing, making it a user-friendly platform.

However, keep in mind that Udemy has a pricing structure that may affect your revenue. They often run sales that heavily discount courses, and you may earn less when they promote your course.


Teachable is a versatile platform that allows you to create your branded course website. It offers complete control over your content, pricing, and student data.

While Teachable charges a monthly fee, it doesn’t take a percentage of your course sales, which can be more profitable in the long run. It’s an excellent choice for course creators who want a customized learning experience for their students.


Thinkific is another platform that empowers instructors to build their course websites. It offers various customization options and is user-friendly for both course creators and students.

Thinkific has a free plan with limited features, making it accessible for those on a budget, and it also offers more advanced plans for those looking for additional features.


Kajabi is an all-in-one platform for course creators. It provides tools for creating courses, websites, email marketing, and more, all within one platform.

While Kajabi is pricier than some other options, it offers a comprehensive solution that can streamline your business and save you time.


Podia is an easy-to-use platform that allows you to sell online courses, digital downloads, and even memberships.

It offers a straightforward pricing structure without transaction fees, making it attractive for those who want a more predictable revenue model. Additionally, Podia’s user-friendly interface is ideal for beginners.

How Selling Courses Works

Selling online courses involves several key steps. Now that you know where to sell online courses, let’s break down the process:

  1. Course Creation: The journey begins with creating a high-quality course that meets the needs of your target audience. This involves planning your course content, recording videos, designing materials, and more. The effort you put into course creation is essential for your success.
  2. Choose a Platform: Select the platform that best suits your needs. Review the features, pricing, and terms of each platform to make an informed decision. Consider factors like control over pricing, branding, and access to your student data.
  3. Set Up Your Course: Once you’ve chosen a platform, you’ll need to set up your course. This includes creating the course structure, uploading content, setting pricing, and configuring any marketing options.
  4. Marketing: To attract students to your course, you need to market it effectively. Utilize social media, email marketing, content marketing, and advertising to reach your target audience. Each platform may offer various marketing tools to help you promote your course.
  5. Sales and Payment Processing: When students enroll in your course, the platform handles payment processing. Ensure that you understand the platform’s pricing structure, including any transaction fees or revenue-sharing agreements.
  6. Student Engagement: Engage with your students throughout their learning journey. Respond to questions, provide support, and create a positive learning environment to encourage repeat enrollments and positive reviews.
  7. Continuous Improvement: Gather feedback from your students and continuously improve your course based on their suggestions. This will help you keep your content up-to-date and relevant.
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  1. How much can I earn by selling online courses?

The income from selling online courses can vary widely, depending on factors like the quality of your content, your marketing efforts, and the platform you choose. Some course creators earn a few hundred dollars per month, while others generate substantial six-figure incomes.

  1. Are there any fees associated with selling courses on these platforms?

Yes, most platforms charge fees, which can include transaction fees, monthly subscription fees, or revenue-sharing arrangements. Be sure to review the pricing structure of the platform you choose to understand the costs involved.

  1. Do I need to be an expert to sell online courses?

While expertise in your field is beneficial, you don’t necessarily need to be an expert. If you have valuable knowledge and can effectively convey it to your target audience, you can create and sell online courses. However, credibility and expertise can help attract more students.

  1. What types of courses sell well online?

Courses that solve specific problems, provide tangible skills, or cater to in-demand topics tend to perform well. Examples include courses on digital marketing, programming, personal development, and niche hobbies. Research your target market to identify their needs and preferences.

Read also: Top 10 Course Creation Tips Every Online Educator Should Know


Selling online courses can be a rewarding endeavor, both financially and personally. Choosing the right platform and understanding how the process works are key factors in your success.

Remember that your commitment to creating valuable content and effectively marketing your courses will greatly impact your results. Whether you’re an experienced course creator or just starting out, the online learning landscape offers opportunities for growth and impact.

If you’re wondering where to sell online courses, take the time to research and select the platform that best suits your needs, create engaging and valuable content, and market your courses effectively.

With dedication and the right strategy, you can build a successful online course business and share your expertise with the world.

Wondering where to sell online courses? Here are the best platforms for selling digital courses and how they work.